Digi-ad bar concept

Indulge in classic twists on cocktail staples at Meet Me Halfway, a (fake) San Francisco bar that houses a lengthy selection of premiere spirits. Our newest campaign is "Taste the story." Our bartenders are more than happy to hear about your story, but conversation is a two-way street. Characterized by stunning up close photography and a personalized story behind each of our drinks, give them a chance to tell you about where they come from–and make sure you taste the story.

This bar concept is completely fake, and entirely done on my own time. Using assets from are.na, I cut out the images from their respective posters and assembled them on a blank canvas. From here, I got to work using the design website Figma and created a narrative for each of the drinks to give them a personality.